Managing Across Cultures: The Seven Keys to Doing Business with a Global Mindset |  | Authors: Charlene Solomon, Michael S. Schell
Publisher: McGraw-Hill
Category: Book
List Price: $34.95
Buy New: $18.69
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Rating:  6 reviews
Media: Hardcover
Edition: 1
Pages: 368
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 6.1 x 1.2
ISBN: 0071605851
Dewey Decimal Number: 658.049
EAN: 9780071605854
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Product Description
hether you run a giant corporation or work in a small business, it’s more than likely that you regularly deal with people of different cultures—from customers and suppliers to salespeople and colleagues. It simply can’t be overstated: You will have trouble succeeding in business today if you don’t appreciate and know how to actively manage global cultural diversity. Managing Across Cultures examines why people around the world behave as they do and provides actionable tactics for succeeding in today’s global business environment. Experts in the field of cross-cultural training, Michael Schell and Charlene Solomon describe seven readily recognizable behaviors and explain what they mean, how to interpret them, and most importantly, how to respond to them. Managing Across Cultures is filled with case studies illustrating the importance of understanding and dealing with cultural differences in all aspects of business. You’ll learn how: - Intel’s powerful global corporate culture is a critical element of its historic success
- Colgate-Palmolive integrates cultural understanding into its global marketing programs
- GE adapts its effective management style to local business cultures
You’ll also find out how underestimating cultural influence caused serious problems for organizations like DaimlerChrysler and Wal-Mart. Managing Across Cultures takes you far beyond other books that simply catalog the customs, gestures, and language vagaries of other cultures. This in-depth, strategic guide will help in every facet of business—from hiring and motivating employees to developing winning sales pitches and marketing campaigns.
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| Customer Reviews:
Showing reviews 1-5 of 6
 Read It Now and Keep As a Reference June 6, 2009
Catherine E. Shearer (Ithaca, NY United States)
3 out of 3 found this review helpful
As someone who has always been fascinated by what makes people different in various countries, all too often I've been disappointed when making a book purchase. I am pleased to say that was not my experience with this book.
The cultural dimensions listed are explained clearly, with wonderful real-world examples of how they impact behaviors in various countries. I was constantly amazed by the examples of how making a simple cultural mis-step could materially impact a company's success.
I especially enjoyed the discussion questions at the end of the chapter and the fact that I could log on to a blog and discuss my thoughts with others.
This book will live in my library and I'm sure I'll dip into it frequently.
Managing Across Cultures June 4, 2009
Sherry F (Westlake Village, CA)
2 out of 2 found this review helpful
[[ASIN:0071605851 Managing Across Cultures: The 7 Keys to Doing Business with a Global Mindset] Nowhere does the saying "Don't leave home without it" apply more powerfully than to Solomon and Schell's new book, "Managing Across Cultures." It's "must reading" for anyone who in business, or even socially, mixes with people of other cultures. In the world of the 21st century, that encompasses a large segment of the population. While "Managing Across Cultures" is geared towards businesses, its teachings and applications extend far beyond the "business" community.
The book is well thought-out, well organized, well written, and extremely easy and enjoyable to digest. It's enormously informative. Clearly, its subject matter is one about which Solomon and Schell know an enormous amount. Without trying very hard, you can spend many thousands of dollars consulting with experts in the field of cross-cultural training. Why not learn more spending just a few hours reading this book?
Highest recommendations!
Managing Across Cultures: The Seven Keys to doing busines with a Global Mindset June 13, 2009
Annette Messler (NJ, USA)
1 out of 1 found this review helpful
Managing Accross Cultures: The Seven Keys to Doing Business with a Global Mindset is extrememly helpful with the etiquette tips. I found them valuable when doing business with clients from other countries. These tips were also important to share with employees working in my company to allow them to communicate and succeed in the global business market.
A pioneering, important tool for everyone May 26, 2009
S.D.
3 out of 4 found this review helpful
Managing Across Cultures is a wonderfully interesting and useful book from two masters of the intercultural field.
As an individual who has already experienced life in other cultures and countries, I realize the value of being aware of culture in its many manifestations. Managing Across Cultures reinforces and deciphers all the feelings and situations I'd been through in the past, paving the way for an even more successful experience in the future.
For those who are new to working and living in a globally connected, interdependent world, cultural cues may be hard to recognize, which is why this book is so key to living in the 21st century.
Everyone, not only businesspeople, should be required to know and recognize culture. The book also made me discover the inherent strength of multicultural teams, companies, countries, etc. Managing Across Cultures made me realize that diverse organizations are usually the most successful and that being prepared to take advantage of working in a multicultural setting is vital to achieving that success.
This book engenders a greater appreciation for diversity, showing how incredibly bright and stimulating it can be to communicate and, of course, manage across cultures. I give this book my highest recommendation.
"Excellent for those managing across cultures" May 8, 2010
Dead Cell (Bahrain)
This book is really informative and gives real life examples on the importance of international culture.
Showing reviews 1-5 of 6
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