Managerial Economics (with InfoApps 2-Semester Printed Access Card) |  | Author: Mark Hirschey
Publisher: South-Western College Pub
Category: Book
List Price: $185.95
Buy Used: $106.89
as of 9/7/2010 03:18 CDT details
You Save: $79.06 (43%)
New (22) Used (30) from $106.89
Seller: textbookoverstock
Rating:  3 reviews
Media: Hardcover
Edition: 12
Pages: 844
Number Of Items: 1
Shipping Weight (lbs): 3.7
Dimensions (in): 10.3 x 8.1 x 1.5
ISBN: 0324584849
Dewey Decimal Number: 330
EAN: 9780324584844
Availability: Usually ships in 1-2 business days
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Product Description
The economic concepts presented in market-leading MANAGERIAL ECONOMICS, 12e, show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition--an invaluable skill that helps you, as a future manager, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model--a process that shows how management integrates accounting, finance, marketing, personnel, and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations. Once you understand the importance of marginal revenue and marginal costs, the process of economic optimization becomes intuitively obvious. A wide variety of examples and simple numerical problems vividly illustrate the application of managerial economics to a vast assortment of practical situations. MANAGERIAL ECONOMICS, 12e, teaches you to more effectively collect, organize, and analyze information, giving you powerful tools that can help you become more successful--and satisfied--in your career.
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| Customer Reviews:
 very quick delivery! February 8, 2010
Aubree L. Brown
0 out of 1 found this review helpful
i was very happy with this transaction, as the seller shipped the book out the same day. i've come to expect this of everyone at amazon, so i was very pleased that the same happened for this transaction. thanks for everything!
 An outstanding text for the study of managerial economics! October 12, 2008
Srinidhi Anantharamiah (Melbourne, Florida)
2 out of 2 found this review helpful
As an instructor of economics, I give high marks to Mark Hirschey in his compilation of a textbook designed for studying a subject integral for any student of business or administrative sciences. It is designed primarily for those who may not necessarily have a strong quantitative background but need to understand the fundamentals of decision making and its application of economic concepts. The study of management comes from economics in that a manager makes decisions to maximize the objectives of an organization by efficiently allocating limited resources given limited choices or alternatives. The means of efficiently utilizing resources form the basis for making sound economic decisions whether an individual is running a small business operation or directing the workings of a major corporation.
Hirschey provides excellent examples to support the concepts that he presents in each chapter. There are a total of 18 chapters along with appendices. Each chapter tries to relate both management and economic principles to the workings of a business entity and show what real world problems may impede the applications of theoretical concepts. The manager is both a decision maker and a risk taker, and each decision he/she makes has both short-run and long-run results. One need not have an extensive quantitative background to attempt to solve the problems that Hirschey presents at the end of each chapter.
Mark Hirschey has provided a clear and concise text for understanding the economic applications to decision making in the business world. It is not surprising that a number of academic institutions use this book as the standard text for their managerial economics classes both at the undergraduate and graduate levels. Teachers should find it suitable to use for enhancing the learning processes of future business and professional leaders with its numerous illustrations and examples of important concepts and its continuous references to contemporary issues.
 Not as advertised March 18, 2010
Customer
0 out of 2 found this review helpful
Description was "Managerial Economics (with InfoApps 2-Semester Printed Access Card) (Hardcover)- Good condition
1. No InfoApps access card supplied
2. Excessive highlighting, handwriting and hardcover detached from spine is not "good" condition in my opinion.
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