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The Portable MBA, 4th Edition |  | Authors: Robert F. Bruner, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Elizabeth Olmsted Teisberg, S. Venkataraman Publisher: Wiley Category: Book
List Price: $34.95 Buy Used: $12.99 as of 9/5/2010 05:37 CDT details You Save: $21.96 (63%)
New (14) Used (25) from $12.99
Seller: --textbooksrus-- Rating: 14 reviews
Media: Hardcover Edition: 4 Pages: 384 Number Of Items: 1 Shipping Weight (lbs): 1.8 Dimensions (in): 10 x 7.1 x 1.3
ISBN: 0471222844 Dewey Decimal Number: 658 UPC: 723812222841 EAN: 9780471222842
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| Editorial Reviews:
Amazon.com Review One of the more exciting aspects of today's entrepreneurial boom is the emergence of formidable players with varied backgrounds; one of the more significant challenges for many of them involves learning what's required to take their great ideas to the next (read: profitable) level. The Portable MBA, based on the general management program at the University of Virginia's Darden School and written by five faculty members, is a comprehensive reference for those who need the information on marketing, economics, ethics, technology, and strategy typically taught in the first year of an MBA program.
Product Description Praise for The PORTABLE MBA THIRD EDITION "This is a first-rate book by a first-rate group of scholars. It provides a clear distillation of some very powerful new concepts and integrates [them] into a practical general management framework that will help managers meet the challenges of the twenty-first century." -W. Carl Kester Industrial Bank of Japan Professor of Finance Harvard Business School "The Portable MBA is an outstanding resource. Every prospective MBA student should read it to jump-start their course work; every practicing manager, even those with MBAs, would also profit greatly from time spent with this excellent book." -Dennis E. Logue, Dean and Fred E. Brown Chair Michael F. Price College of Business, University of Oklahoma "The Portable MBA will appeal to those who recognize that the tired old rules of business no longer apply in today's rapidly changing global environment. This book offers students and business professionals an up-to-date approach that integrates all the key functional areas of the business enterprise." -John D. Finnerty, PhD, PricewaterhouseCoopers LLP Professor of Finance, Fordham University "[The Portable MBA] offers an interdisciplinary, succinct, and practical approach to tools, concepts, and emerging trends facing executives who compete in the global economy." -Barry D. Leskin Chief Learning Officer, Chevron Corporation
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| Customer Reviews:
Showing reviews 1-5 of 14
Excellent coverage of the basic concepts of an MBA course March 17, 1999 12 out of 15 found this review helpful
The book is outstanding and different from the pack of MBA texts, because the authors do not limit themselves to repeat classic concepts. On the contrary, they bring up challenging concepts in accordance with the dynamic of today's globalized business environment.
Portable MBA is a real winner! October 29, 2000 14 out of 18 found this review helpful
This book gives the reader a comprehensive overview of the most modern and up-to-date concepts of business management. I've never taken any management courses in college (in fact I'm a high school dropout)but, this book helped me to be able to communicate with top management and speak the language of business. I recommend it highly.
Great book a must for every young manager or executive. August 23, 2002 Chop Suey (Seattle, WA United States) 9 out of 13 found this review helpful
During the tech boom in 2000 I snared a job with a Fortune 500 technology company. I was bright but as a history major my business knowledge was limited to what I had in econ 101 and CNN MoneyWatch. Needless to say I needed some help. Boom this book was recommended and I went from lost to in command in a matter of months. Written by the professors at UVA's highly regarded Darden School of Business this book covers all aspects of an MBA from Marketing to finance and then some. For all you who want to be a VP someday I hardily endorse this book.
Outstanding management insights from teachers at leading MBA June 4, 1998 jboynto@ibm.net (Lausanne, Switzerland) What a pleasant and useful read! The Portable MBA goes to the heart of management issues facing the fast-rising manager in search of well thought out responses. From marketing and finance to macro economics, this book provides articulate concepts, cogent lessons, and pragmatic "how to's" for managers today. Written by faculty from an elite MBA program (The Darden School), this book provides the best of classroom insights. Looking for a short but powerful guide to management in the fast changing world we face? Then read this book!
Portable MBA Libraries September 13, 2007 Adolfo Sanmartino (Beech Mountain, North Carolina USA) I love the entire collection of MBA books; they are easy to read and full of detailed information that would cost thousands to learn in school.
Showing reviews 1-5 of 14
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