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Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events

Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special EventsAuthor: Judy Allen
Publisher: Wiley
Category: Book

List Price: $34.95
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Seller: worldofbooksusa
Rating: 4.5 out of 5 stars 18 reviews

Media: Hardcover
Edition: 1
Pages: 320
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 5.7 x 0.5

ISBN: 0471644129
Dewey Decimal Number: 394.2068
UPC: 978047164415
EAN: 9780471644125

Availability: Usually ships in 1-2 business days

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Editorial Reviews:

Product Description
A detailed blueprint for planning and executing special events with flair—and without unexpected surprises and expenses

Special events such as fundraising galas, conferences, and product launches are complicated, fraught with thousands of details, and have to come off without a hitch. This book gives readers practical advice on every aspect of organizing and managing special events, such as how to choose the best venue; preparing and managing the budget; scheduling; coordinating food and beverages; selecting decor, themes, and entertainment; media; and staffing.

Includes many forms, checklists, and tips for planning and managing events

  • Features examples of events where things went right—and wrong
  • Provides techniques to maximize savings and avoid surprises

Judy Allen (Toronto, Ontario) is President of Judy Allen Productions, a full-service event planning production company that designs, produces, and orchestrates special events worldwide. She is a speaker at industry conferences and a contributor to such publications as Meeting and Incentive Travel magazine and Toronto Special Events.


Customer Reviews:
Showing reviews 1-5 of 18



5 out of 5 stars All inclusive Event Planning   April 5, 2002
84 out of 84 found this review helpful

Having planned many events in the past six years, I already had a great "base" of experience. I was looking for a great guide to cover all the bases. This is it! Each chapter details all aspects of event planning and prompts you to think about how you can apply the suggestions to your own events. I was inspired to think outside the box to make events more unique and memorable. Additionally, budgeting and proposal crafting were discussed to aid the event planner in making a succinct and accurate budget/proposal for a client. This book is a "must-have" for any serious event planner.


5 out of 5 stars Packed with Knowledge!   October 14, 2005
Rolf Dobelli (Switzerland)
39 out of 39 found this review helpful

Details, details, details. That's really what successful event planning is all about, and that's the key to this very successful event-planning manual. Author Judy Allen notes, lists, copes with and gives an example of virtually every detail in planning anything from a sedate corporate event in a major city to a huge celebration on a remote island. She provides examples galore plus tips, questions and answers, sample cost sheets and schedules. How much floor space does a person need to be comfortable in a tent? Answer: 20 square feet. How many bathrooms should be available for a party? Answer: One per 75 guests. And don't forget to ask about the stemware, adequate parking and even the photographer's back-up camera battery. This author seems to have thought every contingency, as the book's ambitious title promises. Her one glaring omission is that she does not include the party planner's fee - our guess is that she'd be worth it. We highly recommend this well-organized, very practical book to all event planners. Don't send out press releases for your party without consulting Judy Allen.


5 out of 5 stars Great reference book   October 17, 2004
Kelly Rox (Manchester, UK)
14 out of 14 found this review helpful

I think Judy Allen did a wonderful service to us all when she put together this book. It is ideal to keep to hand as a reference book. The templates are ideal and easy to adapt and it saves you endless time working out what you need where.

Used as a reference book it is a 'must have' for anyone involved with event planning of any size or occasion.



5 out of 5 stars Very useful Hand Book   March 10, 2007
Mihaela Skultety Myer (NJ)
5 out of 5 found this review helpful

It was very useful to me as I used it to brak into the wedding/event business. It presents a very corporate approach, yet it seems to uncover all kinds of secrets of the event world that are hidden to the public eye.


5 out of 5 stars Helpfull book   February 5, 2008
Jose Pena (Miami, FL USA)
1 out of 1 found this review helpful

This product is same as described in purchase. Delivery was very quickly and good conditions. I recommend this product and provider. Sincerely. Jose Pena

Showing reviews 1-5 of 18




0471644129  etiquette  event planning  judy allen  9780471644125