Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd |  | Authors: David McNally, Karl D Speak
Publisher: Berrett-Koehler Publishers
Category: Book
List Price: $19.95
Buy New: $3.40
as of 7/29/2010 08:08 CDT details
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New (28) Used (33) from $2.72
Seller: Book It - PB&J
Rating:  13 reviews
Media: Paperback
Pages: 148
Number Of Items: 1
Shipping Weight (lbs): 0.3
Dimensions (in): 8.4 x 5.5 x 0.5
ISBN: 1576752720
Dewey Decimal Number: 658
EAN: 9781576752722
Availability: Usually ships in 1-2 business days
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Product Description
Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The authors help readers understand the importance of relationships as the currency for success in their personal and business lives. They present specific tools for success that include simple principles that define the characteristics of a branded relationship; a clear model that defines ones unique personal brand; and a way to distill the essence of that brand into a meaningful and actionable "brand promise." This blueprint for "personal branding" will help all readers achieve maximum career success quickly and permanently without personal compromise or selling out.
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| Customer Reviews:
Showing reviews 1-5 of 13
 Be yourself and be your best March 19, 2002
M. Crowley (Albany, CA)
8 out of 9 found this review helpful
An extraordinary book. McNally and Speak see a brand as a relationship- you trust certain brands because you know instantly what they stand for. They show you how you can make yourself into a kind of "brand" that people trust, not through some kind of con job but by learning how to memorably communicate who you are- what you stand for, what your values are. It's not a question of devising some kind of artificial image. In fact, if you try to fake it, make something up, you will fail. It's learning how to express your essence, make a connection with people in a way that will stick with them. This is something that you can use in your personal life as well as in business.
A Must Read!!! March 21, 2002
5 out of 5 found this review helpful
Be Your Own Brand is a must read! The book illustrates the importance of identifying your core values in business and in life through a series of real-life stories. I must admit that I was skeptical at first and resisted the idea of identifying myself as a brand. However, this amazing book convinced me that the better I know myself and the more dedicated I am to living by my own personal values, the more success I will be in life. Be Your Own Brand shows you how to be true to yourself!
This Is A Must Read For Everyone In Business! May 30, 2002
5 out of 5 found this review helpful
"BE YOUR OWN BRAND" is a great book with a powerful premise. Instead of regurgitating all the old marketing themes about branding, David McNally and Karl Speak, uncover the fundamental truths. Creating a unique stand-alone identity requires a commitment to build special relationships - with yourself, your co-workers, your customers and the public. The authors make it easy to read and understand. In addition, there are lots of practical strategies that will inspire you to take action. This is a must read for everyone in business!
Daves review August 27, 2002
Dave Reinhart (Minneapolis, MN)
7 out of 8 found this review helpful
"I approached this book with great skepticism. Seeing myself as a brand was not appealing but the truth is we are all 'branded' in the eyes of others. What struck me immediately was the observation that people cannot see inside of me, they judge me by my actions. In the end I found the ideas in this book to be intriguing and compelling"
A Winner in my Book! March 21, 2002
Craig (Hayward, Wisconsin)
3 out of 3 found this review helpful
I read Be Your Own Brand after hearing Karl Speak at a conference recently. I was as impressed with the book as the seminar. The book is so practical and instructional to be a better person in all of our relationships. It comes down to living your values and making them the driver for your actions which makes your personal brand relevant, distinctive and consistent for others. I learned that that's the key for being successful in my personal and professional life.
Showing reviews 1-5 of 13
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