The Art of Innovation: Success Through Innovation the IDEO Way |  | Author: Thomas Kelley
Creator: Jonathan Littman
Publisher: Profile Business
Category: Book
List Price: $20.65
Buy New: $9.73
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Seller: aphrohead_books_uk
Rating:  5 reviews
Media: Paperback
Pages: 320
Shipping Weight (lbs): 0.4
Dimensions (in): 7.6 x 5 x 0.9
ISBN: 186197583X
Dewey Decimal Number: 658
EAN: 9781861975836
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Product Description
This is an inspiring guide to managing creativity in a business environment from the co-founder of one of the most innovative design companies in the world. Discover the ten commandments of creativity, and much more...Founded by Thomas Kelley and his brother David (dubbed by Fortune the best inventor since Thomas Edison), IDEO is responsible for the first commercial mouse, a virtual reality headset for Sega and the handheld Audible Mobile Player - a new device that downloads recorded books from the internet. The company was recently challenged by US TV program "Nightline" to redesign a traditional shopping trolley in just 4 days in front of the cameras. They took up the challenge with alacrity and produced a radically new design incorporating six small portable baskets fitted into the frame, an improved child's seat with play area, and back wheels that turn at 90 degrees so you can move your trolley sideways. IDEO is structured around small design studios, seen as 'villages', each with their own identity. But all of their office furniture is on wheels allowing individuals to move between projects. IDEO's methods are based on revolutionary principle of team creativity including: the best asset you have is your own brain; the first set in building a fresh and creative corporate culture is the willingness to change; and, collaboration - not isolation - is the key to unleashing creativity. Creativity increases profits, and "The Art of Innovation" demonstrates how to boost morale, productivity and consumer satisfaction - while having fun in the process.
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| Customer Reviews:
The Art of Innovation March 1, 2001
John Allen (New Zealand)
2 out of 2 found this review helpful
Thanks Tom! We're just starting a new technology business and we're wanting and needing to create the sort of culture that you have at Ideo. Our industry is dynamic, so if we're not dynamic then we will not succeed. For us that means innovate - deliver true value to our customers - learn - innovate - deliver more value to our customers, in a continuous cycle. You have given us some practical ideas about how we can ingrain innovation into our culture as we grow. Thanks.
Read this Book February 26, 2002
michael & laura nibbi (Belmont, CA United States)
2 out of 3 found this review helpful
I read this book awile back during a vacation and couldn't put it down. I only read no-fiction books and this one was the best I'd ever read. I've never felt compelled to review a book before, but his one was worth it. It was very well written, informative as well as inspirational. It made me want to go work at Ideo. Well worth your time.
EVERYBODY should read this book. January 10, 2007
John Lucassian (Troy, MI United States)
I had some trepidation about reading what seemed like another dry book for business analysts (my job,) but found this book to be much, much more.
The author recounts stories from IDEO, to give examples for the ideas presented. I found myself wanting a job at IDEO after reading only a quarter of the book.
The lessons that can be learned from this book extend beyond business analysis. A CEO, manager, teacher, priest, parent or any type of leader will be able to gain insight and make positive changes in their organizations using the ideas presented. If you're in any type of leadership role, READ THIS BOOK! If you're not, buy it for your boss - You'll benefit from it too!
A Treat! January 31, 2010
K. Davis
This book is a treat to read! Well written and interesting. Anyone interested in product development, creativity, innovation, or even operations management should pick this one up!
 Excellent way to brush up on the book February 23, 2007
Surj Patel (Portland, OR)
The book is outstanding and i picked up this audio version used, for my car as it doesnt have a CD player. Old car. The audio book is great and the core essentials are all there. Very well done and great for those who end up collecting unread books due to time pressures. Not sure worth it new but got mine for a few dollars on cassette.
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