Editorial Reviews:
Product Description
Small business owners everywhere are working long hours, doing the wrong things in the wrong way, and getting no results for their efforts. Fortune is in the Follow Up reveals what's missing provides them with simple, effective, and proven strategies that get real results. In this book, Heidi Sloss tells business owners the critical, but often overlooked, secrets of thriving in any economy. Not only will you learn how to find fortune in your follow up, but you'll also save time, energy, and money as you learn: • Why your marketing strategy doesn't work (Page 50) • How to STOP marketing to the wrong people and how to START marketing to the right people (Page 25-41) • Why a business plan is useless (Page 43) • How delegating will save your life...and your business (Page 63-78) • Why networking is a waste of your time--unless, of course, you use these 5 strategies (Page 107-118) • How to stop sabotaging your business and start making real money! (Page 146-150) • Business basics that outshine the competition and build customer loyalty (Page 119-140) "Growing your business can be simple, but it’s not always easy. Heidi’s book gets right to the heart of what every entrepreneur wants to know – what are the most effective and efficient business-building strategies, and how can I implement them quickly? The Fortune Is in the Follow-Up is practical, straightforward, and filled with easy-to-follow advice focused on taking action." - C.J. Hayden, Author, Get Clients Now!™
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